The Shelf-Blindness Problem
FMCG brands spend billions on packaging design, but on-shelf attention lasts under 3 seconds. Digital coupons see redemption rates below 2%. QR codes on products are scanned by fewer than 1% of buyers because there is no compelling reason to scan. The "Moment of Choice" at the shelf is the most valuable touchpoint — and it is almost entirely wasted.
- 3sec average shelf attention
- <2% digital coupon redemption
- <1% QR scan rate on packaging
Proven Results
12%
QR Scan Rate
4x
Voucher Redemption
+35%
Repeat Purchase
How It Works
The On-Pack Trigger
Every Sting Energy bottle in 7-Eleven carries a unique QR code under the cap. The label reads: "Scan. Play. Win a 1-Baht Refuel." The compliance-friendly message avoids sweepstakes language.
The Instant Game
Scan triggers "Flavor Unbox" — a 5-second haptic scratch-and-reveal game. The user swipes to reveal their prize: a 1-Baht next-bottle redemption code or a branded collectible sticker.
The Shelf-to-Digital Bridge
The redemption code is saved to the customer's LINE wallet or SMS. But to activate it, they must "check in" at any participating 7-Eleven — driving guaranteed foot traffic back to the retailer.
The Data Capture
Every scan feeds first-party data: location, time, frequency. Sting now knows which stores, which hours, and which demographics are most responsive — replacing guesswork with precision trade marketing.
Impact: QR scan rates jump to 12% (vs. <1% baseline). Voucher redemption increases 4X. Trade marketing decisions shift from quarterly surveys to real-time behavioral data.
Frequently Asked Questions
Is the QR gamification FDA/regulatory compliant?
Yes. Our "Skill-to-Win" model avoids sweepstakes and chance-based language. Rewards are earned through gameplay, not randomization.
How do you handle unique QR codes at scale?
We generate unique, trackable QR batches via API that integrate with your packaging workflow. Each code is single-use and geotagged.
Can this work with existing retailer loyalty programs?
Yes. We integrate with 7-Eleven, Lotus's, and major convenience chains via API bridges to sync rewards with existing loyalty tiers.
What data do I get from each scan?
Location, timestamp, device type, game completion rate, redemption status, and repeat scan frequency — all feeding a real-time trade marketing dashboard.