The Dormant Wallet Problem
Digital wallets and fintech apps acquire users at high cost, but 60% of wallets go dormant within 90 days. Loyalty points expire unused because users don't understand their value. Financial literacy content sees under 5% engagement because it feels like homework. The result: massive acquisition spend wasted on users who never activate.
- 60% wallet dormancy in 90 days
- 40% of loyalty points expire unused
- <5% financial literacy content engagement
Proven Results
-35%
Point Expiry
+28%
Feature Adoption
18%
Wallet Reactivation
How It Works
The Expiry Warning
A TrueMoney user receives a push notification: "You have 2,400 points expiring in 7 days. Play 'Point Alchemy' to multiply them before they vanish." Fear of loss is the trigger.
The Learning Game
"Point Alchemy" is a 20-second quiz-game hybrid: match financial scenarios to the right wallet feature. "Your friend sends you ฿500 — which feature do you use?" Correct answers multiply points; wrong answers teach.
The Multiplier Reward
The user scores 4/5 correct and their 2,400 points are multiplied to 3,600. But the reward is not just points — they've now learned about bill splitting, QR payments, and international transfers. Feature awareness rises organically.
The Activation Loop
Post-game, the user sees: "You just learned about Bill Split. Try it now — split a bill with a friend and earn 500 bonus points." Education flows directly into feature activation, closing the dormancy loop.
Impact: Point expiry drops 35%. Feature adoption increases 28%. Wallet reactivation among dormant users reaches 18% within the first campaign.
Frequently Asked Questions
Can the quiz content be customized to my financial products?
Yes. All questions, scenarios, and correct answers are configurable via our dashboard. You control what users learn and which features get promoted.
How does this comply with financial regulations?
The game is educational, not advisory. We do not provide investment advice or recommendations. Content stays within financial literacy boundaries.
Can I target specific user segments with different games?
Yes. Jax segments users by dormancy period, transaction history, and feature usage to deploy the right game at the right time.
What happens if a user gets answers wrong?
Wrong answers show a friendly correction with a short explanation. Users still earn base points — the multiplier bonus rewards accuracy, not perfection.
Does this work for crypto or investment apps?
Yes. The quiz-game format adapts to any financial product: crypto wallets, robo-advisors, insurance apps, or neobanks.