The Comparison Fatigue Problem
E-commerce cart abandonment sits at 70% globally. Standard exit-intent pop-ups with static "10% off" codes convert at barely 1.5% — because a passive discount feels like spam. Customers are one click away from a competitor tab, and nothing in the checkout flow creates the urgency or emotional ownership needed to close the sale.
- 70% global cart abandonment
- 1.5% exit-intent popup conversion
- $18B annual revenue lost to checkout friction
Proven Results
+25%
Cart Recovery
+28%
Checkout Completion
+400%
Voucher Redemption
How It Works
The Exit Detection
A shopper with ฿2,400 in their cart moves their cursor to close the tab. Jax detects exit-intent and triggers a full-screen overlay: "Wait — play to save your discount!"
The 5-Second Sprint
The "Price-Drop Sprint" appears — a frantic 5-second tap game where each tap drops the price. The faster you tap, the bigger your discount (capped at 15%). The timer creates urgency; the effort creates ownership.
The Auto-Apply
They score 12% off. The discount code auto-applies to the cart — no copy-paste, no friction. The cart total updates live: "฿2,400 → ฿2,112." A subtle countdown shows: "This code expires in 10 minutes."
The Endowment Lock
Because the shopper "earned" the discount through effort, they feel psychological ownership over it — the Endowment Effect makes them 3x less likely to abandon. Post-purchase, they unlock a "Mystery Gift" game for their next order.
Impact: Cart recovery improves by 25%. Checkout completion lifts 28%. Voucher redemption increases 400% compared to static coupon pop-ups.
Frequently Asked Questions
Does this replace my existing exit-intent popup tool?
It can replace or complement it. DailyPlay integrates with Klaviyo, Braze, and Shopify native popups. You can A/B test gamified vs. static popups.
How is the discount cap controlled?
You set the maximum discount (e.g., 15%) and minimum (e.g., 5%). The game mechanic determines where the customer lands within that range based on effort.
What platforms does this work on?
Shopify, WooCommerce, Magento, and any custom storefront. Integration is a 1-line script in your site header.
Does the game slow down my checkout page?
No. The game asset loads asynchronously and only triggers on exit-intent. Zero impact on page load speed or Core Web Vitals.
Can I see which customers played vs. didn't?
Yes. Every interaction feeds a "Lead Heat" score back to your CRM, segmenting high-intent players from low-intent abandoners.