The Anxious Idle Problem
Travelers experience 45-90 minutes of "anxious idle" between arriving at the airport and boarding. Airline lounges see 70%+ phone usage with zero brand engagement. The booking-to-departure gap (often 2-8 weeks) is a dead zone where anticipation peaks but brand interaction drops to zero. Cross-sell conversion on ancillary services sits below 3%.
- 45-90min anxious idle at airports
- 70% phone usage with zero brand engagement
- <3% ancillary cross-sell conversion
Proven Results
62%
Journey Engagement
3x
Cross-Sell Conversion
5x
Brand Awareness
How It Works
The Booking Trigger
A traveler books a Bangkok hotel on Agoda. Instead of a generic confirmation email, they receive: "Your trip is in 14 days. Play 'Pack Your Bags' to unlock a welcome perk at your hotel."
The Anticipation Game
"Pack Your Bags" is a 30-second sorting challenge: drag items into a suitcase before the timer runs out. Items include branded suggestions — "Don't forget sunscreen! SPF 50 available at your hotel spa." Each item is a soft cross-sell.
The Reward Unlock
Completing the game unlocks a hotel voucher: "Free late checkout" or "Spa credit ฿500." The voucher is saved in the Agoda app trip itinerary, keeping the traveler engaged with the platform.
The Airport Activation
At the airport, gate signage triggers a second round: "Your flight is delayed 30 min. Play 'Baggage Claim Challenge' to earn double reward points." Anxious idle becomes active engagement.
Impact: Booking-to-departure engagement jumps from 0% to 62%. Ancillary cross-sell conversion triples to 9%. Brand awareness increases 5x through in-journey touchpoints.
Frequently Asked Questions
Can this integrate with airline or OTA apps?
Yes. DailyPlay embeds via a lightweight SDK or WebView within your existing app. No separate download required for travelers.
How does the airport trigger work?
Via QR codes on gate signage, push notifications tied to flight status APIs, or in-app triggers based on geofencing.
Is this GDPR/privacy compliant for international travelers?
Yes. All data collection follows GDPR and PDPA standards. We collect engagement data only — no PII is required to play.
What ancillary services can I cross-sell through the game?
Spa credits, restaurant vouchers, activity bookings, insurance upgrades, lounge access — any service you offer. The game items are fully customizable.