Monetizing the Adrenaline: Live-Event Engagement at Scale.

The Intermission Gap

Traditional venues rely on static jumbotron ads. Dailyplay-activated events push, engage, and capture fans in real-time, transforming spectators into a digital salesforce with measurable increases in merch velocity and sponsor ROI.

• 300% increase in merch foot traffic
• +50% fan engagement
• 4x sponsor leads

Jax Behavioral Insight

In a stadium, attention is the most valuable currency. Jax synchronizes the crowd's energy with your digital goals by performing CPVA of fans in their seats. Jax triggers Play Protocols during 'Natural Lulls' (half-time, timeouts), ensuring sponsor messages are felt through haptic play, not just seen on a distant screen.

The "Stadium Storm" Half-Time Frenzy

Challenge: A professional football club wanted to drive a surge in merchandise sales during the 15-minute half-time break, traditionally lost to bathroom runs and snack queues.

Insight: Fans are already on their phones checking stats—leverage that second-screen behavior.

Solution: A stadium-wide QR on the jumbotron triggered "Stadium Storm"—a collective 30-second penalty shootout challenge. An Adrenaline Meter on the big screen fueled by total fan taps. Top 10% on the live leaderboard won a 50% merch discount, redeemable before the second half. Biases leveraged: Social Proof & Bandwagon Effect.

Frequently Asked Questions