The Physical-to-Digital Gap
Traditional brands rely on passive displays. Dailyplay-activated brands push, engage, and capture users at the shelf—transforming anonymous shoppers into loyal digital participants with measurable increases in basket size and loyalty retention.
- 4X voucher redemption increase
- +18% store-level sales lift
- +25% reduction in cart abandonment
Jax Behavioral Insight
Jax doesn't just run games—he triggers choices. Through real-time CPVA, Jax understands the retail context: the speed of the shopper, the lighting of the aisle, and the visual noise of the competitive shelf. Using drives like The Endowment Effect or Loss Aversion, Jax ensures that when a customer looks at your product, they see an opportunity to engage and win.
The "Flavor Unbox" 4X Redemption Shift
Challenge: Traditional digital coupons and "push" notifications were being ignored, with redemption rates plateauing at less than 2%.
Insight: Giving, sending, or just showing customers vouchers is ineffective—it's time to make them win them.
Solution: Jax replaced the giveaway with "Flavor Unbox"—a haptic scratch-to-reveal challenge at the shelf. Customers tap to unbox mystery flavor samples and unlock a matching discount. Biases leveraged: Curiosity Gap & Endowment Effect.
4X
Voucher Redemption
Frequently Asked Questions
How easy is it to implement?
Extremely. We provide a "Plug-and-Play" link or QR code. No deep-coding required.
How can I deploy the games, and where?
Omnichannel: QR codes on packaging, embedded iframes on e-commerce sites, or touch-screen kiosks and self-checkout terminals.
Can I link it to my Points/Loyalty app?
Yes. Through our "Data-Jack," Jax securely connects to your loyalty APIs for instant reward crediting.
Can the games be played on a touch screen or self-checkout?
Yes. Our games are built on the touch-responsive Phaser engine, optimized for high-res touch screens.
What is the setup charge?
$0. We work on a performance-first model; you only pay for the engagement Jax generates.